TMZ.com: Joan Rivers -- Marketing Genius

TMZ.com Celebrity Gossip and Entertainment News, Covering Celebrity News and Hollywood Rumors. Get All The Latest Gossip at TMZ - Thirty Mile Zone.

Joan Rivers -- Marketing Genius Aug 8th 2012, 19:10 Joan Rivers is the MASTER of the shameless publicity stunt ... 'cause her Costco shopping-cart protest didn't just get her all over TV ... it also provided an INSTANT boost to her book sales. We broke the story ... cops responded to the Costco in…

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